The Picket Fence

Client Overview

The Picket Fence is a modern real estate concept home designed to maximize livability. It features a ground floor studio and a two-story townhome, built using innovative offsite construction methods. This project aims to provide both rental income opportunities and multi-generational living spaces within a contemporary, thoughtfully designed environment.

Project Objectives

The Picket Fence needed a landing page that would reflect the innovative and stylish nature of the concept home. The objective was to create a website that effectively showcased the unique features and benefits of the property, while providing an engaging user experience that captures the essence of modern living.

Our Approach

We started with a template for the landing page but transformed it significantly to align with The Picket Fence's vision. Custom blocks were created to highlight key features, and various animations were added to enhance the user experience and convey the dynamic vibe of the project.

Key Features and Customizations

1. Custom Content Blocks: We developed numerous custom blocks to present detailed information about the property, including the covered porch, open layout, and private retreat features.
2. Text Fill Animation: A unique text fill animation was integrated to add a lively and modern feel to the site, making the content more engaging.
3. Additional Animations: Various animations were incorporated to create a fluid and interactive user experience, enhancing the overall aesthetic appeal of the site.
4. Responsive Design: Ensured the landing page is fully responsive, providing a seamless experience across all devices.

Results

The redesigned landing page successfully captured the modern and innovative spirit of The Picket Fence. The custom content blocks and animations provided an engaging and informative user experience, effectively showcasing the unique features and benefits of the property. The website now serves as a powerful tool to attract potential buyers and renters, reflecting the high quality and livability of the concept home.

Conclusion

By transforming a standard template into a highly customized and animated landing page, we delivered a website that not only meets but exceeds the client's expectations. The Picket Fence landing page now stands out as a vibrant and compelling representation of modern living, supporting the project's mission to offer better, healthier, and happier living spaces.