case study

Anzelc Welding Fabrication

Business website for a metal factory

Project Overview
A small, family-owned welding and metal fabrication shop near Chicago, needed a new website to elevate their online presence. With a goal to attract large equipment manufacturers, they wanted a website that conveyed professionalism while being manageable through a CMS.

Objectives
The objective was to build a responsive, clean, and modern website in Webflow, allowing the client to easily manage content without deep technical skills. With limited branding assets, we focused on creating a design that would reinforce their family heritage and expertise.

Our Approach

  1. Design and Prototyping: Based on the sitemap and wireframes, we created a sleek, minimalist design that emphasized their core capabilities and quality standards.
  2. CMS Integration: We implemented Webflow CMS, setting up templates for the client's five main service areas to simplify content updates.
  3. Content Structure: With placeholders to accommodate client-provided content, we ensured the CMS was user-friendly and intuitive.

Key Features and Customizations

  • Homepage and Service Templates: Developed modular templates to maintain brand consistency across service offerings.
  • Responsive Design: Ensured seamless functionality and aesthetics on both desktop and mobile.
  • Client Training: Provided instructional resources to guide content management.

Results
The final website delivers a strong digital presence, reflecting the client’s expertise and reliability in welding and metal fabrication. Webflow’s CMS allowed the client to manage the site independently, maintaining an updated, polished online image.

Conclusion
This turnkey solution provided our client with a professional, easy-to-manage website that effectively targets large equipment manufacturers and enhances their brand credibility in the industry.

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